An Ode to Sunshine
Brand film for Sunshine Mountain Vineyard. I directed, shot, and edited this piece to capture the vineyard's atmosphere and story, from harvest to golden hour — created as part of my ongoing work as Marketing Director for the winery.
Sunshine Mountain Vineyard has been my longest-running client relationship, and the one where my role goes furthest beyond photography and video. As Marketing Director for the winery, I manage everything from the website and membership systems to signage, event marketing, and day-to-day content, alongside directing brand film and photography for the property.
The stack behind Sunshine Mountain Vineyard
As Marketing Director I manage the platforms that run the vineyard's digital operation — the site, the wine club and shop, and every message that reaches a member.
Squarespace
Site design, structure, and the members' section, with ongoing content and event pages. Optimized for mobile and desktop.
Commerce7
Wine club tiers and benefits, club run processing, and the integrated shop, with reporting on member growth and retention.
RedChirp
Two-way texting and email to members and guests — release announcements, event invitations, and segmented blasts.
Commerce7 holds the club and the shop, Squarespace carries the public face, RedChirp delivers the message. Keeping them aligned is what makes a release feel effortless to a member.
Online Shop & Wine Sales
I built and manage Sunshine Mountain Vineyard's online shop, integrating Commerce7 with Squarespace to give customers a seamless way to browse and purchase wine directly from the website. The shop handles product listings, inventory, and checkout through Commerce7 while matching the look and feel of the rest of the site, so buying a bottle online feels as polished as visiting in person.
I also shoot the product photography for each release and use email and text campaigns to drive traffic to the shop when new wines launch.
City of San Marcos Partnership & Event Marketing
I built and manage the marketing partnership between Sunshine Mountain Vineyard and the City of San Marcos, coordinating community events, press outreach, and on-site production. This includes planning campaigns across social, email, and text to drive turnout, along with live photo and video coverage of each event.
The partnership has helped grow the vineyard's visibility in the local community and turned event attendees into repeat visitors and wine club members.
I designed a sophisticated website for Sunshine Mountain Vineyard using Squarespace, featuring an exclusive members' section integrated with Commerce7 for seamless management of the member and wine databases. The site includes an intelligent booking calendar powered by Acuity, enabling easy scheduling and online payments. The online shop, powered by Commerce7, offers an elegant browsing and purchasing experience. Additionally, the site has full two-way texting capabilities through RedChirp for direct customer engagement. All photo and video content was created by me, ensuring a cohesive and polished visual experience. The website is fully optimized for both mobile and web use, perfectly reflecting the prestige of Sunshine Mountain Vineyard.
As the Marketing Director for Sunshine Mountain Winery, I spearheaded a successful collaboration with True Impact Signs to design and implement new signage across the winery. This project involved coordinating with design teams, overseeing the creative process, and ensuring that the final products reflected the brand’s identity. The new signs now enhance visitor navigation and contribute to an elevated aesthetic experience at Sunshine Mountain Winery, showcasing my commitment to blending functionality with visual appeal in all marketing initiatives.
Behind the Lens at
Sunshine Mountain
I'm the videographer behind the camera at Sunshine Mountain, capturing live events, shows, and entertainment as they happen. From behind-the-scenes moments to the main stage, I bring the energy of the mountain to life through video.