Hi I’m Alex
I'm the founder and creative director of Art Is Being. Over the past decade I've worked with medical aesthetics practices, wineries, sports and lifestyle brands, and hospitality companies, creating photography, video, and content strategy that helps them build real trust with their audience.
A lot of that work has centered on med spas and aesthetic practices. I've built ongoing content and marketing systems for places like Dermacare, Renuance, and Holden Timeless Beauty, working directly with owners and marketing directors to turn a practice's brand into content that actually gets people to book.
Before I was doing this full time, I spent years running marketing campaigns and reporting on the numbers that matter (engagement, conversion, retention), and that background shapes how I approach every project. I'm not just capturing nice footage. I'm thinking about what it needs to do once it's out in the world.
I take on a limited number of clients at a time so I can give each one real attention instead of spreading myself thin.
What Clients Say
Background
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Manage content, social media, and marketing strategy for a boutique winery, including membership campaigns and guest communication.
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Led marketing strategy and content for a plastic surgery practice, working directly with the surgeon and staff to build the brand's presence.
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Produced multimedia content that helped raise brand awareness by 25 percent and grew audience engagement by 40 percent.
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Led studio productions and visual storytelling for a consumer products brand, using audience data to shape what content performed best.
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Managed commercial shoots and creative direction, and oversaw press kits, portfolios, and social content for a range of clients.
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Planned and ran large scale product promotional events and built marketing strategy across multiple product categories.
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Ran DTC marketing campaigns across email, paid media, and SEO, and helped push key engagement metrics up 15 to 25 percent.
Education
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Focused on visual storytelling and digital media production, the foundation for the cinematic style behind Art Is Being's work.
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Studied the intersection of creative production and technology, covering photography, video, and digital media.
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Coursework in marketing strategy and digital campaigns, which now shapes how content is planned to actually perform, not just look good.