Hi I’m Alex
I’m the founder and creative director behind Art Is Being, a boutique creative studio focused on visual storytelling and brand presence for companies where trust matters.
My work sits at the intersection of photography, film, creative direction, and digital strategy—helping brands translate who they are into compelling visual narratives and authentic audience connection.
Over the past decade I’ve collaborated with aesthetic practices, wineries, lifestyle brands, and hospitality companies, creating content that feels cinematic, credible, and human. From brand photography and film production to creative direction and digital presence, the goal is always the same: create work that reflects the personality of a brand and builds trust with the people it serves.
In a world increasingly filled with automated content and AI-generated marketing, I believe the brands that stand out are the ones that feel real.
Art Is Being exists to help brands tell those stories.
Outside of my professional work, giving back to the community has always been important to me. I’ve worked as a teaching assistant and media mentor with organizations including the David’s Harp Foundation, AJA Project, Outside the Lens, Lux Institute, and the Boys and Girls Club, supporting at-risk youth through creative education and storytelling. That experience has been incredibly meaningful and continues to shape how I approach my work, with a focus on impact, mentorship, and creating opportunities for others.
Work History
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• Spearhead DTC marketing strategies across email automation, paid media, social algorithms, SEO/SEM, and organic channels, leveraging AI tools for personalized targeting and predictive analytics.
• Orchestrate lifecycle marketing, lead nurturing, and re-engagement campaigns, optimizing for customer journey mapping and A/B testing to reduce churn and maximize LTV/CAC ratios. • Analyze performance metrics (e.g., revenue attribution, engagement rates) with data visualization tools, driving 15-25% improvements in key KPIs through actionable insights.
• Foster cross-functional alignment with sales, product, ops, and creative teams, building bridges for cohesive, results-oriented business development.
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• Produced multimedia content that elevated brand awareness 25%, integrating video storytelling with data-driven optimizations for digital platforms.
• Directed content strategies yielding 40% engagement growth, while streamlining budgets for maximum ROI in a corporate energy sector.
• Collaborated on cross-business initiatives, fostering partnerships that aligned creative vision with sustainable growth goals.
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• Led studio productions and visual storytelling to enhance brand engagement in consumer products, using audience analytics for performance-tuned content.
• Developed strategies that bridged creative output with business objectives, scaling impact for mid-sized operations.
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• Planned and created action plans for product promotional events involving over 50 employees, 2,000 end users, and millions of dollars in equipment.
• Developed comprehensive marketing strategies across diverse market verticals, including managing inventory, event coordination, and asset creation.
•Supervised a creative team in the development of promotional materials and campaigns.
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• Booked and managed commercial shoots, providing creative direction and overseeing the creation of press kits, portfolios, and promotional materials. Managed a broad range of client image archives and guided social media content development.
• Facilitated communication between the Vice President and internal departments, demonstrating discretion and professionalism in handling confidential information.
Education
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