CBD Living
Creative Director

For a year, I led the creative behind CBD Living — a wellness brand carried in over 5,000 stores nationwide. My role covered video production, influencer partnerships, and social media, giving the brand a consistent, trustworthy voice across every platform its customers found it on. I directed the brand's video content, hand-picked and managed influencer partnerships built on genuine fit rather than reach, and ran the day-to-day social strategy that kept CBD Living feeling credible in a crowded wellness space.