Hi, I'm Alex.

I'm the founder and creative director of Art Is Being. Over the past decade I've worked with medical aesthetics practices, wineries, sports and lifestyle brands, and hospitality companies, creating photography, video, and content strategy that helps them build real trust with their audience.

A lot of that work has centered on med spas and aesthetic practices. I've built ongoing content and marketing systems for places like Dermacare, Renuance, and Holden Timeless Beauty, working directly with owners and marketing directors to turn a practice's brand into content that actually gets people to book.

Before I was doing this full time, I spent years running marketing campaigns and reporting on the numbers that matter (engagement, conversion, retention), and that background shapes how I approach every project. I'm not just capturing nice footage. I'm thinking about what it needs to do once it's out in the world.

I take on a limited number of clients at a time so I can give each one real attention instead of spreading myself thin.